link"Google dynamic remarketing + merchant center" documentation

This add-on is designed to set up dynamic remarketing in the Google advertising system.

Technically, this add-on is an extension of the add-on Advanced Product Export (xml and csv formats) (provides a template for unloading a commodity feed and provides an analytical part of tracking user actions in your store). The add-on does not work independently.

Add-on is compatible with the following Themes:

• YoupiTheme (compatible with correspond CS-Cart version);
• UniTheme2 (compatible with correspond CS-Cart version);
• Responsive.

General technical support conditions are available at this link (be sure to review these conditions, all solutions from the AlexBranding development team come with limited technical support).

In order to use our technical support, you need to:

1. Log in with your order owner account on https://cs-cart.alexbranding.com;
2. Go to the page My Account → Orders;
3. Find the corresponding order with the problem add-on in the orders list and pass to its details;
4. Find the “Support” link next to the corresponding add-on name (near you can find Documentation link also) and click on it;
5. Fill in the data with the problem, provide access to your CS-Cart installation (path to the administration panel, admin mail, admin password + FTP access) and create a ticket (after you will create the ticket, you will receive an e-mail and a special code to track the ticket in the future);
6. Wait for the specialist answer in accordance with the regulations of the technical support service and the priority of your ticket.

If you didn't receive an answer within the deadlines, according to the chosen ticket priority, send e-mail info@alexbranding.com with the ticket number, for which you did not receive an answer in time, and the team manager will solve the problem in compliance with regulations.

You can test the addon work with admin access using our demo server Demos for CS-Cart solutions from Alexbranding by choosing it in Addons list or just follow the link.

We recommend to note general restrictions:

1. All solutions from AlexBranding developers team require pre-installation of the AB: Addons Manager service addon. It is delivered free of charge and is responsible for such services: installation, upgrades, license verifications. Excluding this service addon usage is not possible;
2. Addon files may have a closed (encoded) part, in which only a license check is located;
3. The addon will work only on those domains, that are specified in the user's license. If you try to use the solution on CS-Cart installations, whose domains are not included in the license, the addon will be automatically turned off;
4. Local installation is not possible, so that the addon works on the additional domain (subdomain), enter this domain (subdomain) in the Domain field, when ordering (or write to info@alexbranding.com) - adding technical domains for the developing or for testing is always free.

After your order has been processed by our manager, it will be transferred to Completed state, you will receive an email to your mailbox with ordered add-ons license numbers (usually it takes from 15 minutes to 8 hours depending on the day time and week day).

Then follow the steps below, which differs depending on your version of the CS-Cart platform:

You can also install the add-on with a standard installation for CS-Cart. To do this, download the appropriate archive with an add-on version compatible with your version of the CS-Cart platform.
Go to the website cs-cart.alexbranding.com, log in under the account of the order holder and go to the page My Profile → Orders → Relevant Order, go to details and you will see a list of available archives for the ordered add-on. Download the version (archive) you need and make the installation (standard for CS-Cart installation: Add-ons → Downloaded add-ons and in the gearwheel menu select Manual installation).

For access to the add-on settings you should go to the page Administration panel → Add-ons → Manage add-ons and at the add-on name in the gearwheel menu select appropriate menu item.

To set up dynamic remarketing, refer to the dynamic remarketing guide and follow the steps below:

1. Identify your business type. It is necessary to determine exactly the type of activity of your company. This determines the type of used feed file, the special parameters and ad formats..

   1.1. Select Retail if you are from Australia, Austria, Belgium, Brazil, Canada, France, Germany, Great Britain, Germany, Denmark, India, Spain, Italy, Canada, Mexico, Netherlands, Norway, Poland, Russia, USA, Turkey, France, Czech Republic, Switzerland, Sweden, Ukraine and Japan.

   • Link Accounts AdWords and Google Merchant Center. This will allow you to use product data from your Merchant Center account in dynamic remarketing campaigns. You can link multiple AdWords accounts to one Google Merchant Center account.
   • In Google Merchant Center add a feed by specifying a download link from our add-on AB: Add-ons → AB: Advanced Product Export (xml and csv formats).

   1.2. Select Other (your own variant) ‒ if Merchant Center is not active in your country.

2. Create a new campaign.

3. Create a feed. Use the link from our add-on AB: Advanced Product Export (xml and csv formats) to point it to Google Merchant Center for automatic updating of data or download to your computer for manual update of data. To do this follow the steps below:
   3.1. Install add-on Advanced Product Export (xml and csv formats).
   3.2. Install add-on Google dynamic remarketing.
   3.3. Create template with csv format, using the add-on documentation AB:Advanced Product Export (xml and csv formats) and select default datafeed template Google remarketing feed).
   3.4. Following the documentation, create the datafeed using the template created and generate the feed file.
   3.5. Configure the frequency of file regeneration using the proposed link for generating Crones (General Settings tab in the unload editing - bottom part).

4. Tag your website. Go to the settings of the add-on AB: Product feed export (Google remarketing template) and specify Google conversion ID from the letter to implement the tag, for example, 899999998. You do not need to embed code and events, our add-on does it by itself, just specify Google conversion ID. Then choose Vars name depending on using the Merchant Center.
   Tracked events with the add-on:

   • offerdetail (product page);
   • searchresults (search results page);
   • conversionintent (Cart page);
   • conversion ("Thank you for your purchase" page);
   • home (home page);
   • other (Other pages of the site).

5. Create dynamic ads.

6. Check the Final checklist.

7. Create a conversion action and check settings of your google analytic cabinet, using document Google Ads Help, chapter "Instructions → Step 1: Create a conversion action".

Google dynamic remarketing add-on contains templates, each of it includes its own functionality:

1. Google remarketing feed (default, csv) ‒ product feed to marketing system Google remarketing with recommended format feed csv. The following events are monitored at this feed:
   • offerdetail (Product page);
   • searchresults (Search results page);
   • conversionintent (Cart page);
   • conversion (Page “Thank you for the order”);
   • home (Home page);
   • other (Rest pages of the site).
2. Google remarketing feed (Merchant Center, txt) ‒ product feed to marketing system Merchant Center with recommended format feed txt.
3. Google remarketing feed (Merchant Center, xml) ‒ product feed to marketing system Merchant Center. Google recommends to use txt format but at this template you can use xml format feed.
4. Google reviews feed (Merchant Center, xml) ‒ review feed from the CS-Cart add-on Product Reviews to marketing system Merchant Center with recommended format feed xml. The following data are added to this feed:
   • username;
   • product rating;
   • notes;
   • link to reviews.

To edit additional feed settings, go to the Additional parameters tab on the edit datafeed page.

To upload google_product_category, you should first assign the values of Google product category ID to the categories. To do this, go to the Add-ons tab of the category edit page and enter a value in the corresponding field.

To get to the settings of product feed export go to the page Administration panel → Products → Products → [product name] → "Add-ons" tab. There are three values available in the section AB: Product feed export (Google remarketing template) in the field Product condition:

• New;
• Refurbished;
• Used.

To make the forced sending of the feed to google server, go to the page Administration panel → Add-ons → Manage add-ons and at the add-on name AB: Advanced Product Export (xml and csv formats) in the gearwheel menu select the section Feeds list. On the open page edit google feed and in the Google remarketing tab press the button Send feed. Before you send feed, make sure you generated feed file and you filled FTP login and FTP password correctly in the settings of Google dynamic remarketing add-on.

You can work with Google remarketing through the CSV file. There is the field of product condition that is specified on the editing product page.
To make export/import go to the page Administration panel → Administration → Export/Import data → Products.

To set access rights to the add-on functionality, go to the page Administration panel → Customers → User groups and in the group editing window choose Privileges tab.